Built for the ATM Industry: Why We're at ATMIA This Year
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ATMIA has always been more than just a trade show. It's one of the few places where the ATM industry comes together to talk candidly about what's working, what's changing, and what's getting harder.
That's exactly why Clear Choice Payment Solutions and our parent company, Switch Commerce, are attending ATMIA this year.
Not to chase trends. Not to make noise. But to be present in the conversations that actually matter.
ATMIA Still Matters — Because the Industry Is Evolving
The ATM industry is in a period of real change. Compliance expectations are tightening. Data accuracy is under greater scrutiny. Uptime and reliability are no longer "nice to have" — they're assumed. And operators are being asked to do more with fewer surprises.
ATMIA remains important because it brings those realities to the surface.
It's where deployers, processors, vendors, and partners can talk openly about:
- How rules are being enforced, not just written
- Where operational friction still exists
- What independence really looks like today
- How infrastructure choices impact long-term success
Those conversations don't happen in isolation — and they shouldn't.
Why Clear Choice and Switch Commerce Are Showing Up
Clear Choice and Switch Commerce were built for the long game. We focus on infrastructure, reliability, and systems that support operators quietly and consistently — long after the trade show floor clears.
We're attending ATMIA because:
- We work closely with independent operators every day
- We see firsthand where compliance creates stress
- We understand how small data issues can become big problems
- We know stability matters more than flashy features
ATMIA is an opportunity to listen, share perspective, and stay aligned with the real needs of the industry.
What We're Paying Attention To
As we head into ATMIA, a few themes are already clear in our conversations with partners:
- Compliance is becoming more precise, not more flexible
- Data accuracy matters, especially at the terminal-location level
- Monitoring and visibility are expected, not optional
- Operators value independence, but want strong support behind it
- Reliability beats reinvention, especially in uncertain conditions
These aren't future concerns. They're current realities.
A Shared Commitment to the Industry
Clear Choice Payment Solutions, as a Switch Commerce company, exists to support operators through these changes without adding complexity or disruption.
We believe:
- Infrastructure should reduce stress, not create it
- Compliance should be manageable, not mysterious
- Tools should work quietly in the background
- Partners should empower operators, not control them
Those beliefs guide how we build, how we support, and how we show up — including at ATMIA.
Looking Forward to the Conversations Ahead
If you're attending ATMIA this year, we look forward to connecting — not to pitch, but to talk honestly about where the industry is headed and what operators need right now.
And if you're not attending, we'll be sharing insights from the show once the conversations continue.
ATMIA is just a moment in time. The work of supporting the ATM industry is ongoing.
Payments Without Limits. Built for what lasts.
Connect with us at ATMIA or anytime